The Export Readiness Workshop is designed to equip you with the essential knowledge and practical skills needed to succeed in international trade. Through expert-led session and interactive discussions, you will gain insights into:

Introduction to Exporting

• Understand the benefits and challenges of exporting
• Identify key areas for improvement in your business.
• Learn the key steps in the export processes and the importance of strategic planning

Export Market Research and Analysis

• Conduct effective market research to identify export opportunities
• Analyse global market trends
• Leverage Australia’s Free Trade Agreements to expand your reach

Legal and Regulatory Considerations

• Navigate export regulations, licenses, and permits.
• Understand how to protect your intellectual property rights in international markets

Product Adaptation and Localisation

• Adapt products/services to meet foreign market requirements.
• Address cultural considerations and localise marketing materials.

Logistics and Supply Chain Management

• Explore shipping methods and freight forwarding options
• Understand Incoterms and their implications
• Manage export documentation effective

International Marketing and Promotion

• Develop a robust export marketing strategy.
• Utilise digital marketing, social media, and trade shows.
• Build relationships with distributors, agents, and international partners

Risk Management & Mitigation

• Identify and assess export-related risks
• Apply strategies to minimise exposure
• Plan your next steps for sustainable export growth

This program is ideal for:

• Businesses new to exporting
• Goods producers and manufacturers
• Small businesses ready to expand internationally

Shirley Ng - The Australian Industry Group General Manager, International Competitiveness

Shirley Ng brings extensive expertise in supporting Australian businesses to expand into international markets. With a career spanning diverse industries and business types, she has worked at both strategic and operational levels to design, manage, and deliver export marketing programs that drive global growth and long-term export sustainability.

Her experience includes leading cross-border initiatives such as eCommerce, online platforms, and international marketplaces—helping businesses navigate the complexities of global trade and seize emerging opportunities.

Throughout her career, Shirley has partnered with Australian enterprises to develop and implement tailored export marketing and sales strategies. She has a strong track record in helping businesses leverage Australia’s Free Trade Agreements (FTAs) to enhance competitiveness and unlock new market potential.